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Media

Aims

Our aim is to encourage and involve learners in a vocational subject which offers a broad, coherent and rigoros course of study. This will prepare students to make informed decisions about further study and progression to AS and A level or employment. As media is brand new at Derby Pride Academy, it is of great importance that we provide a fully functioning scheme of work that stretches and challenges the students' existing media knowledge, whilst ensuring it incorporates English, Maths and British values.

We wish students to be able to:-

  • Demonstrate skills of enquiry, critical thinking, decision-making and analysis.
  • Acquire knowledge and understanding of a range of important media issues.
  • Develop appreciation and critical understanding of the media and their role both historically and currently in society, culture and politics.
  • To understand and apply specialst subject-specific terminology to analyse and compare media products and the contexts in which they are produced and consumed in order to make informed arguments, reach substantiated judgements and draw conclusions about media issues.
  • Develop practical skills by providing opportunities for creative media production.

Content

Our GCSE specification in Media Studies recognises the fundamental relationship between theory and practice. Students are required to develop and apply their understanding of the media through both analysing and producing media products.

Students will look at Media language and representation through the music industry as a commercial industry and advertising in the television industry concentrating on codes and conventions and how the media industry communicates meanings to its audience. Students will also be looking a the film, radio and again music industries, focusing on the industries themselves in relation to funding models, regulation and digital technologies. In addition to this, students will also be looking at online, social and participatory media alongside print media. Students focus on representation, theoretical perspectives on gender viewpoints, social, cultural and political significance within the media platforms.

Throughout the year, students will view a rabge of media texts for which they will research context to consider the impact on the audience. They will develop their understanding of how meaning is conveyed, which also supports their own media products. Students will be taught the fundamentals of how to create their own media products across the different media industries in our practical sessions.

Students have high quality media equipment on hand throughout the year to use and broaden the practical side of GCSE Media.

Assessment

Assessment of work is in accordance with the 9-1 grading system. Students create GCSE level coursework half-termly using the knowledge and skills they have gained during the course units.

The qualified media teaching staff and staff support have vast Media backgrounds both in theoretical and practical aspects of media which providres high levels of marking and teacher feedback for the students assessed work. We also offer 1:1 interventions; the results of these highlight any areas for development which can be focused on in future lessons.

Evaluation

Initial baseline tests (mock exams) are held in order to enable students to understand the level of expectations, particularly length of text extracts and time restrictions, whilst assessing students' ability to perform under restrictions, whilst assessing students' ability to perform under restrictions. This initial baseline test, designed by our qualified media teaching staff, also gives us the chance to see the level the students are already performing at upon arrival to the course, and measure progress throughout the academic year.

The results of this highlight any areas for development which can be focused on in future lessons or as part of 1:1 intervention. It is important to our teaching staff and additional cohort that the students understand the vast amount of useful media knowledge on hand available to them. Our staff are not only trained in the theoretical practice surrounding moving image, television, photography, radio and print media, but also have a vast amount of practical and industry based experience. This means we can cater our teaching to individuals and ensure each student creates work they are not only interested in, but also proud of.

Cross Curricular links

Vocabulary Events/people/places Concepts

Procedure

 

The students will learn and be able to incorporate the appropriate terminology for Media Studies: Budgets, (Maths) Annotation, analysing (English), Steven Spielberg (ET, Ready Player One), Christopher Nolan (Batman Begins, Inception), BBC, ITV, Channel 4, Cannes Film Festival, OSCARS ICT: Word (writing a letter and email) PowerPoint (creating presentations) Photoshop (editing photos) Audacity (creating and editing sounds and songs) Final Cut Pro X (editing and creating visuals The rule of law- British Values, British Board of Film Classification

Career links

Education Art & Design Publishing & Media Recruitment & HR

Advertising & Marketing

 

Teacher

 

Private Tutor

 

University Lecturer

Graphic designer

 

Director of Photography

Director

 

Journalists

 

Editor

 

Writer

 

Critic

Casting Director

 

Talent Agent

Copywriter

 

Talent Relations

 

Researcher